Gay's the Word, storefront
London, guide cover
United Kingdom
London
London is too big to do in a day, so pick a direction. This guide starts with Bloomsbury and St James's, a short walk apart and very different in temperament.
Compiled from repeated visits. We're looking for someone local to lead this guide. Updated September 2026.
Neighbourhoods
Navigate by area, not by list. Each is a relaxed half day.
Bloomsbury
Georgian squares, bookshops and a long literary memory.
St James's
Old tailoring streets, now home to a very new kind of store.
Bring home
What we pack from London.
Practical
Before you go
Sunday hours are short. Most shops open around midday.
After hours
Soho is ten minutes' walk south, for dinner and a drink.